The candy man can, or the candy woman. I was in my glory a few weeks ago when I spent 2 1/2 delectable days at the Sweets and Snacks Expo at McCormick Place. It was a smorgasbord of colors, tastes, and treats that could have easily caused a 5-pound weight gain. I managed to avoid this malady due to all the walking at the convention as well as back and forth to the train station. As a lifelong candy addict, this amazing expo sent me into a sweet-tooth stratosphere. I was delighted to find tried and true candy favorites, discover wonderful new companies, and meet passionate candymakers that rivaled Willy Wonka with their unbridled enthusiasm. One of the secrets I uncovered is that the behemoth companies such as Wrigley (part of Mars since 2008), Kraft, Mars, Nutella, Ferrara Pan, and Hershey’s were incredibly stingy in giving away product samples. Wrigley was giving away diminutive packets of gum that were new on the market – kind of cool, but with just 6 pieces of gum, a rip-off at the suggested retail price of 69 cents. Necco was an exception to this rule and had full-size rolls for the taking. Many of the smaller companies were very generous and gave away full-size products if you asked nicely.
When personified, there is something about rabbits and bunnies that can be downright creepy … eliciting a similar reaction as clowns do. This morning on ABC7 Chicago News, a viewer shared a shot of her baby crying hysterically on the lap of a human dressed as the Easter Bunny. I cannot say I blame this child – the costumed creature was downright scary. Stuffed bunny rabbits are very cute and Jeff’s daughter, who is now 24 and married, was in love with these until the age of 13 or 14. And dwarf rabbits apparently make wonderful pets, as evidenced by my older sister turning to mush when her little bunny Shana is nearby – my serious, scholarly sister with the PhD! Rabbits have been used effectively and annoyingly in advertising, by film directors and artists, in cartoons, and of course – as a lighthearted symbol of the Easter holiday.
I accompanied my daughter to the Natural Products Expo West in Anaheim last week and was blown away by the enormous array of products, people, tastes and sounds. By day 3 I was operating on sensory overload and couldn’t coherently digest much more, literally or metaphorically. I have been to food shows before – the National Restaurant Show in 2011 (and will go again this year) as well as the KeHE Specialty Food Show Chicago 2011. But this convention was by far the most remarkable, mind-blowing experience on earth – it is a must for anyone involved in any aspect of the natural foods and products business. The world of natural products is a far cry from the stressful, politically fraught, backstabbing work environment in which I toiled from 2004-2011. I met some of the nicest folks at this show and whether any of these encounters translate to business deals in PR or brokering is secondary. My daughter already has an impressive clientele list for whom she does demos and independent sales – and boy was I impressed with her networking skills.