Matchbooks Spark The Unearthing of Long Forgotten Histories

Windy City Memories of the Way We Were A few weeks ago I picked up a really cool matchbook from a long closed girlie show/burlesque club in Chicago. The club was located on West Madison in a stretch until recently known as skid row and now gentrified and pricey. This sparked an idea about researching the history of a few select defunct places based on my personal matchbook collection. I have an unusual clear glass lamp that is filled with matchbooks, as well as a few other jars stuffed to the brim. Perusing this collection resurrected memories of places I had visited with my ex-husband, as well as unearthing matches for places I had never frequented but collected because they were visually intriguing. Think about it – with smoking banned in most public places, promotional matchbooks have really become a thing of the past and have a decidedly nostalgic vibe. Club So-Ho at 1124 W. Madison gave out some of the coolest matchbooks I have ever seen. According to this blog, this girlie show was housed in a 220-seat theater and sparked the attention of the Chicago Tribune in 1948 as quite risqué. What exists at this location today – apparently nothing at this precise address, but The CrossRoads Bar & Grill is doing business at 1120 W. Madison.

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