When I wrote the second article, Howard Clothes Tribute: Epilogue in January 2016, I thought I was done. Yet, this is still a topic of discussion in my family and clearly resonates with others, given the ongoing comments. As the sole surviving child of Samuel and Minnie Kappel, Elaine Winik provided a great deal of insight for the second article, as did her book Still Looking Forward, published in 1996. Elaine, who sadly passed away in September 2017, was a pillar of the Jewish community with a deep passion for and commitment to Israel. This article is dedicated to Elaine, her family, and all the relatives of the owners. In the last four years, I uncovered additional images and intriguing facts about Howard Clothes worthy of this final third article. The image below was being sold on eBay and I shared it with Elaine’s family members on Facebook. Unfortunately, nobody recognized anybody in the photo. Given the caption, I’m guessing this was a gathering for employees of one of the Brooklyn stores, rather than the factory. The second photo is an undated Magic Lantern slide being sold on eBay. The back of the slide reads: A section of the Hand Sewing Department where the careful tailoring of our most skillful tailors is reflected in the fit and finish of Howard Clothes. It’s not a great photo technically, but it certainly has historic importance. I’m guessing it was taken in the 1940s or 1950s, given the media it was created on. A Chicago Tribune article dated June 2, 1936 revealed that Howard Clothes made its first foray into the Midwest market with a store at the northwest corner of State and Quincy Streets in the Consumers Building at 220 South State Street. I found this great…
It was really nice that so many family members reached out to me and commented on my first Howard Clothes article. This yielded a good deal of insight and information, which inspired the desire to write this epilogue. Based on my communications with family members, I found out Elaine Winik is the sole surviving child of Samuel and Minnie Kappel. I also discovered she wrote a book entitled Still Looking Forward, published in 1996. I decided to purchase a copy on Amazon and gave this to my dad to read first. After all, it was his family with the connection to Howard Clothes and to Minnie and her mother Mollie Sennowitz. Elaine’s book filled in a lot of blanks including first names of people who were unknown to me when I wrote the first article, and had escaped my dad’s memory at this point in life – he is 92 after all. A few weeks later, I had the pleasure of talking to Elaine on the phone, and she graciously sent me a few clippings and photos that I have added to this blog. My dad got a real kick out of this passage from Elaine’s book: After living with us, grandma came to my parents and said that although we all were wonderful to her, the house wasn’t kosher, and besides, she missed her Yiddish-speaking contemporaries. If mother and dad would pay rent to “the greenie,” (all immigrants were referred to as greenhorns) her newly arrived cousin from Russia, she would live with him and his wife. Of course we could come and visit her there. She also mentioned that it would be very nice if my parents would furnish the apartment for the “the greenie” as he had no money at all. They did, as they asked.
Howard Clothes was a name I heard throughout my childhood, as my dad regaled us with tales of his youth. However, I never took the time to learn more until recently, which proved quite a challenge. My 92-year-old dad has a spectacular memory, but I was seeking concrete information on this rather obscure clothing company that has seemingly been lost to history. The first Howard Clothes store opened in New York in 1924 and was founded by Samuel Kappel, Joseph Langerman, and Henry Marks – named after Langerman’s son Howard. A corporation was subsequently organized in New York in 1925 under the name Howard Clothes Inc. and was later changed to Howard Stores Corporation. The company operated a massive factory in Brooklyn, just on the other side of the Manhattan Bridge, in the neighborhood now known as Dumbo. They sponsored a radio show called Howard Dandies, broadcast on WABC. Their line was limited to men’s clothing, with a major competitor being Bond Stores. Bond operated numerous retail outlets across the U.S., with a factory in Rochester, N.Y. and a flagship store at 372 Fifth Avenue at 35th Street in NYC. Although Bond was primarily a men’s clothier, by the mid-1950s some stores carried women’s clothing, and in their heyday, like Howard Clothes, they also had around 150 stores.
My paternal grandfather Abraham immigrated by himself to America in 1905, leaving behind my grandmother Nettie to fend for herself with their firstborn infant, my Aunt Ella, in a small village called Rutki near Lomza, Poland. Once my grandfather settled in NYC, he worked in the garment industry as an embroiderer – the trade he learned in the old country. He returned to Poland in late 1911, already a U.S. citizen – Jacob (my Uncle Jack) was born in 1912 and when Abraham left again for America later that year, he was unaware that my grandmother was pregnant with Dorothy (my Aunt Dottie), who was born in 1913. When World War I broke out, he was separated once again from his family, this time for even longer. He returned to Poland in 1919, moved the family temporarily to Lomza, and worked towards the goal of immigration for his family. Abraham, Nettie, and the three children stepped foot on Ellis Island on April 9, 1921, after sailing from Southampton on the Aquitania. My dad Sam was the only member of his immediate family to be born in America, in September 1923.