My Foray into the Awesome World of Natural Foods – Part One

I accompanied my daughter to the Natural Products Expo West in Anaheim last week and was blown away by the enormous array of products, people, tastes and sounds. By day 3 I was operating on sensory overload and couldn’t coherently digest much more, literally or metaphorically. I have been to food shows before – the National Restaurant Show in 2011 (and will go again this year) as well as the KeHE Specialty Food Show Chicago 2011. But this convention was by far the most remarkable, mind-blowing experience on earth – it is a must for anyone involved in any aspect of the natural foods and products business. The world of natural products is a far cry from the stressful, politically fraught, backstabbing work environment in which I toiled from 2004-2011. I met some of the nicest folks at this show and whether any of these encounters translate to business deals in PR or brokering is secondary. My daughter already has an impressive clientele list for whom she does demos and independent sales – and boy was I impressed with her networking skills. 

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