It was really nice that so many family members reached out to me and commented on my first Howard Clothes article. This yielded a good deal of insight and information, which inspired the desire to write this epilogue. Based on my communications with family members, I found out Elaine Winik is the sole surviving child of Samuel and Minnie Kappel. I also discovered she wrote a book entitled Still Looking Forward, published in 1996. I decided to purchase a copy on Amazon and gave this to my dad to read first. After all, it was his family with the connection to Howard Clothes and to Minnie and her mother Mollie Sennowitz. Elaine’s book filled in a lot of blanks including first names of people who were unknown to me when I wrote the first article, and had escaped my dad’s memory at this point in life – he is 92 after all. A few weeks later, I had the pleasure of talking to Elaine on the phone, and she graciously sent me a few clippings and photos that I have added to this blog. My dad got a real kick out of this passage from Elaine’s book: After living with us, grandma came to my parents and said that although we all were wonderful to her, the house wasn’t kosher, and besides, she missed her Yiddish-speaking contemporaries. If mother and dad would pay rent to “the greenie,” (all immigrants were referred to as greenhorns) her newly arrived cousin from Russia, she would live with him and his wife. Of course we could come and visit her there. She also mentioned that it would be very nice if my parents would furnish the apartment for the “the greenie” as he had no money at all. They did, as they asked.
Howard Clothes was a name I heard throughout my childhood, as my dad regaled us with tales of his youth. However, I never took the time to learn more until recently, which proved quite a challenge. My 92-year-old dad has a spectacular memory, but I was seeking concrete information on this rather obscure clothing company that has seemingly been lost to history. The first Howard Clothes store opened in New York in 1924 and was founded by Samuel Kappel, Joseph Langerman, and Henry Marks – named after Langerman’s son Howard. A corporation was subsequently organized in New York in 1925 under the name Howard Clothes Inc. and was later changed to Howard Stores Corporation. The company operated a massive factory in Brooklyn, just on the other side of the Manhattan Bridge, in the neighborhood now known as Dumbo. They sponsored a radio show called Howard Dandies, broadcast on WABC. Their line was limited to men’s clothing, with a major competitor being Bond Stores. Bond operated numerous retail outlets across the U.S., with a factory in Rochester, N.Y. and a flagship store at 372 Fifth Avenue at 35th Street in NYC. Although Bond was primarily a men’s clothier, by the mid-1950s some stores carried women’s clothing, and in their heyday, like Howard Clothes, they also had around 150 stores.