Howard Clothes: The Final Chapter

  When I wrote the second article, Howard Clothes Tribute: Epilogue in January 2016, I thought I was done. Yet, this is still a topic of discussion in my family and clearly resonates with others, given the ongoing comments. As the sole surviving child of Samuel and Minnie Kappel, Elaine Winik provided a great deal of insight for the second article, as did her book Still Looking Forward, published in 1996. Elaine, who sadly passed away in September 2017, was a pillar of the Jewish community with a deep passion for and commitment to Israel. This article is dedicated to Elaine, her family, and all the relatives of the owners. In the last four years, I uncovered additional images and intriguing facts about Howard Clothes worthy of this final third article. The image below was being sold on eBay and I shared it with Elaine’s family members on Facebook. Unfortunately, nobody recognized anybody in the photo. Given the caption, I’m guessing this was a gathering for employees of one of the Brooklyn stores, rather than the factory.     The second photo is an undated Magic Lantern slide being sold on eBay. The back of the slide reads: A section of the Hand Sewing Department where the careful tailoring of our most skillful tailors is reflected in the fit and finish of Howard Clothes. It’s not a great photo technically, but it certainly has historic importance. I’m guessing it was taken in the 1940s or 1950s, given the media it was created on.     A Chicago Tribune article dated June 2, 1936 revealed that Howard Clothes made its first foray into the Midwest market with a store at the northwest corner of State and Quincy Streets in the Consumers Building at 220 South State Street. I found this great…

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Brooklyn Men’s Clothier Howard Clothes – Tribute to a Company Lost to History

Brooklyn NY Standard Union June 1931

Howard Clothes was a name I heard throughout my childhood, as my dad regaled us with tales of his youth. However, I never took the time to learn more until recently, which proved quite a challenge. My 92-year-old dad has a spectacular memory, but I was seeking concrete information on this rather obscure clothing company that has seemingly been lost to history. The first Howard Clothes store opened in New York in 1924 and was founded by Samuel Kappel, Joseph Langerman, and Henry Marks – named after Langerman’s son Howard. A corporation was subsequently organized in New York in 1925 under the name Howard Clothes Inc. and was later changed to Howard Stores Corporation. The company operated a massive factory in Brooklyn, just on the other side of the Manhattan Bridge, in the neighborhood now known as Dumbo. They sponsored a radio show called Howard Dandies, broadcast on WABC. Their line was limited to men’s clothing, with a major competitor being Bond Stores. Bond operated numerous retail outlets across the U.S., with a factory in Rochester, N.Y. and a flagship store at 372 Fifth Avenue at 35th Street in NYC. Although Bond was primarily a men’s clothier, by the mid-1950s some stores carried women’s clothing, and in their heyday, like Howard Clothes, they also had around 150 stores.

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