It can be very disheartening when your parents age and are subjected to declining health. One of the most common health concerns among seniors is falling, and alas, this has happened far too many times to my dear mom. Having launched many PR/media campaigns on head injury prevention in my last position over the course of seven years, I know quite a bit about traumatic brain injury, causes, and statistics – and I am passionate about injury prevention. While my mom has fallen quite a few times and sustained broken bones as a result, this is the first time that a tumble has led to a serious head injury. I was quite upset when she called me from NYC (after having recovered sufficiently) and told me they walked back to the hotel after she fell outside the Chrysler Building. She was bleeding profusely from the wound sustained in her head, exacerbated by being on blood thinners. They should have called 911 immediately instead of walking back to the hotel and then calling an ambulance. My mom spent 17 hours on a gurney in the infamous Bellevue Hospital ER as a result of this fall, but the good news is that she did not suffer a concussion. And thankfully there was not a traumatic brain injury such as a subdural/epidural hematoma or skull fracture, which can be deadly.